6 Design Principles To Enhance Your Social Media Posts.
Did you know 90% of all information transmitted to brain is visual and interestingly visuals process 60,000 times faster in the brain as compare to text? It is no secret to say that visual posts have the influential power to overlook the written content on social media.
However, competing visually with top brands remains a challenge, as the competition is getting fierce day by day with the evolving of the marketing landscape. The key secret lies in having a good design. If you use social media to boost followers towards your brand than a good design is what you need to flourish.
In this post, we are going to share principles you should follow to create compelling and effective social media posts.
Table of Contents
Deploy Brand Colors Consistently
The right blend of colors can add breathe to any design. They can reflect mood and meaning without using words but only if you use it intelligently. Selecting the color for your brand requires you to ponder over few aspects like nature of your brand whether it is masculine or feminine, what sort of feelings are associated with your brand. Besides, how you as a brand owner want your target audience to feel.
The psychology of branding and colors is an art. Therefore, choose colors that reflect and speaks for your brand personality. Once you are done with creating your brand color palette, which is a combination of at least two to four colors, implement those colors consistently within your designs.
Select Fonts That Reflect Your Identity
When choosing fonts for your brand ensure the fonts you select must personify the character and personality of your brand. Remember that over usage of fonts will not help you in getting your message across instead it will make your design look complicated. Combination of two to three fonts is enough to communicate your message. In social media images, you have a chance to branch out from your usual set of brand fonts and add creativity while using fonts.
Place Your Logo Consistently
Keep the size and positioning of your logo consistent in your overall graphics. If you still need to alter it accordingly to keep pace with a specific kind of design, try to align it either center, right or left. Be careful that your logo should not dominate over your design but at the same time, it should not be too small. You need to determine a minimum size for your logo design and insert that requirement to your visual style guide.
Use Filters that Boost Your Brand Identity
With the use of filters, you can make image posts look enthralling on social media along with the images you incorporate into the background of your design. Filters can help you brighten your pictures and even bring out the desired combination of colors that you want. Therefore, you need to have a clear idea of how you want your images to look given the case that using filters is optional so use it only when it seems to add value.
Optimize Image Posts for Various Social Networks
To maintain your social media presence, you need to be active on a variety of social media channels including Facebook, Twitter, Instagram, and Google, which have different image dimensions. One effective way to optimize your graphics efficiently is to create customized templates for your post types that you use more frequently.
Give Precedence to Images over Text
People usually attract the most from visual images than simple text. It is a great opportunity for you to capitalize on your visual elements to make your social media posts captivating. Use text only where you feel it is necessary to communicate through words. Another way is to minimize the icons in a way that is artistic enough to reduce the text in your graphics.
Key Takeaway
It is critical for you to be conscious of the design principles that are discussed above to ensure you get the desired results from your social media strategy. Social networks are an invaluable resource that you can use to reach out your target audience. Make sure you do not miss out any opportunity that can take your brand to the next level.
