Category: Digital Marketing

We’ve probably all heard the term ‘micro website’ or ‘microsite’, but how many of us without a web design degree actually know what it refers to or what the purpose of such a site is? A micro website is a small separate website that is linked to a primary website. Micro websites can be a terrific approach to online marketing because they are easily and quickly established, and can be […]

A lot of people want to make money blogging but most of them fail because they forget to work on writing content. You can’t monetize your blog if you haven’t provided enough efforts to create some content. The reason is simple, your readers want to consistently read free information and this is the main reason why they read your blog. People on the internet look […]

A twitter friend asked a question: “I can write about blogging, but not sure if I should”. I found this question very relevant to the present scenario. The ever increasing number of bloggers populating different niches and especially, crowding the popular ones make it difficult to decide whether to start a blog in a particular niche. You either do what you want to do or […]

Blogging has changed dramatically since the first blogs hit the internet in 1997. Evolving from online diaries of the writer’s life, today’s blogs have a wide range of faces and functions. Some blogs come and go while others sustain themselves for years becoming niche hubs and popular destinations. Aside from talent and commitment what separates the fly-by-nights from the blogs with longevity? That’s a question […]

Outsourcing your work saves you time and effort. This free time can be spent on more productive activities which will improve your chances of becoming a successful professional blogger and internet marketer. When I started out in my internet marketing career, I always had to do everything myself, but as I became more successful I realised I needed to outsource some tasks, otherwise I’d be […]

If you are anything like me, you cannot stand stumbling across an egregious grammatical error while reading a blog post. These grammar mistakes almost jump off the page and scream to be fixed. I often feel compelled to write a terse, but respectful comment, outlining the importance of proper grammar when writing, especially for a public blog. Sometimes it is evident that English is not […]

Search Engine Optimization can be very puzzling for bloggers, beginner as well as for experts. Search engines like Google or Yahoo view what’s going on, on your blog as WordPress is structured in a SEO friendly way. However there are really helpful plugins that which makes life for bloggers simpler and it also helps you to rank better. The SEO plugins below are what I […]

SQL injections are far more frequent than you would believe. An attack that stars with several thousand web sites has the potential to reach more than a million within days. The mechanism of infection itself remains unchanged. Only the scope of the damage is what changes. It is growing at an exponential rate, notwithstanding the fact that modern frameworks have built-in protection systems that frequently […]

Google updates its search algorithm nearly every day with small changes which most websites never even notice however in the last few months we have seen an update that has got a lot of media attention and that is the ‘panda’ update. The reason this has got a lot of attentions is because many websites that have been associated with complete white hat seo techniques […]

Blogs have become an increasingly important tool for promoting and delivering information about your business over the past couple of years. They have been proven to increase traffic to a company’s website, build business, and establish trust with the amount of credible information they deliver. Yet some companies are upgrading their blogs, and transforming from writers into producers through the use of video blogs, or […]