5 Ways To Take Your Blog’s Branding To The Next Level.
You may already have a blog in place, but you are far from being done. You need to make sure that you are taking your blog’s branding to the next level. This will ensure that everyone is reading all of the great content that you are creating. No one is going to find out about your blog unless you market it properly, which means branding yourself in a very specific way.
Make Yourself Unique
There are lots of blogs out there, so what makes you unique? You need to brand your blog to be special – and this includes thinking about the design as well as the image that you are going to give your site. Whether you use a blog builder like WordPress or you go out and design your own, it has to be eye appealing and make sense for the content that you are going to be blogging about.
Remember that when you establish brand image, it has to be eye appealing first and foremost in order to keep someone on the blog long enough.
Be Social
You may have already heard of using social media for your blog, but you cannot simply use the social media icons and post your blog or blog link onto your profiles and think that you are done. Instead, you have to be active. This means that you have to be social. Read comments from others and respond. Make connections, share links and begin conversations about topics that have to do with your blog. When you are an active member of the social community, you will be branding yourself more effectively. Just make sure to stay involved and don’t forget about all of the different sites.
Maintain the Same Image
When you use a profile image on Facebook, you want to maintain that brand image throughout all of your other profiles. This includes Twitter, LinkedIn and any other website, blog, or social media platform that you are using. The last thing you want to do is confuse people and make them wonder if they have stumbled upon someone else’s site. If you have the same image everywhere, people will begin to see more of you and your brand will grow. Then, each time your image is viewed, they will be reminded of when they saw more of you.
Use Branded Videos
How do you want to be known in the online communities? To change up your content, you can use multimedia, such as videos, to brand yourself even further. This will help you tap into more websites and more social media, such as YouTube and Vimeo. Your brand presence can be much more exciting when you post videos because people get tired of always reading content. Don’t limit yourself to just one video, though. If you’re going to do it, you want to do it consistently so that your followers know what to expect. Maybe you post videos on Wednesdays and text on Mondays and Fridays. It doesn’t matter when you post, but make sure it follows some rhyme or reason.
Optimize Your Content
You want to be writing great content for your blog at all times. Whether the blog is about cooking, snowboarding, or molecular biology, it has to be engaging for your readers. Know your audience and the traffic will come.
Remember that you want readers to stay with your blog for a long time. If they find your content to be engaging, they are going to share it with others – and this will only help your branding efforts even more so.
There are many great ways to take your branding to the next level, but it is all dependent on what you want your brand to be. You need to stick to the same style of writing and the same overall message throughout. If you can’t decide on what your image is going to be, it will hard to be branded because you will confuse your followers and people will stop visiting your blog altogether. Reach out to the social communities to help with your branding and stay engaged at all times. Once you maintain your image and stay social, your branding will make it to the next level.
