Category: Digital Marketing

When the holidays descend upon us in full force, as bloggers we’re faced with a constant demand to stay on our toes and give our readers the holiday information, spirit and content that they’re seeking.  However, for every way that holiday blogging can become more difficult than normal, it also offers the opportunity to improve and grow our blog.  Readers are now, more than ever, […]

Social media is one of the “most important” and “most ignored” aspects of creating a successful online brand. When webmasters start a new site, they often focus on content, design, or functionality. Great content is extremely important, but even the best articles won’t get seen if they aren’t promoted correctly. This content not only needs to be seen, but seen by influential people in the niche. This is […]

Twitter is much more than a fun service that lets people say whatever they want in 140 characters or less. It also a powerful marketing tool that offers some incredible opportunities for businesses. Twitter is not only great for generating exposure, but also making connections. There are many tools available to create these connections, and email marketing is one that does not get nearly enough attention. […]

Social media has become increasingly important for all of us. It can greatly affect our career. Have some silly photos of you and your friends acting stupid when you were drunk at Christmas, and the next thing you know, you are not getting that promotion, and you start getting the feeling that you are not really wanted in the office anymore, and you don’t know […]

In internet forums and blogs people actively discuss the problem of website conversion rate evaluation and its increasing. The increasing part is one of the key tasks of web analytics, so this issue should be considered in more details. So, what site conversion means? The simplest definition is the following: it is a process of making clients (customers) from site visitors. Conversion percent is correlation of number of visitors with the number of customers […]

Why do people guest-blog? For self- or product promotion, for traffic, money or just for interest’s sake. Indeed, guest blogging has become a marketing goldmine and all self-respecting online business owners tend to create a discourse around their product or service in blogosphere. Not all of them have the ability to write excellent posts which make the readers beg for more. Still any writing skills aren’t inherent or intuitive. […]

This title is not meant to instigate. Take as much time as you need to craft a well written, thoughtful blog post that your readers will look forward to reading. Then, spend the next few weeks checking in with the comment board. For better or worse, comment boards are everywhere now. Most of them you can completely ignore, but that’s not the board’s fault.  The comment board […]

To say that business conditions these days are less than ideal across the board would be a great understatement. Because of these conditions, companies must tread carefully when it comes to funding the marketing initiatives necessary for their very survival. Email marketing is already affordable, but it just doesn’t get any more economical than free. In this article, we will take a look at why […]

Blogging is certainly not as easy as many people think it is. Blogging is actually a business and involves a lot more than just writing good content. Getting a nice design, moderating comments and promoting blogs are only just a bit of the whole blogging business. Running blogs as a professional does take up a lot of time especially if the blogger works a full-time job and can only attend to […]

Blogging is the recent popular activity that all of us do regularly or in our free time. We share our thoughts and interests on a blog or give a comment on others blog or even become a blogger’s fan! Many people have taken up blogging for their livelihood. The concept of guest blogging allows people to post articles in somebody else’s blog as a guest blogger giving each of […]