Category: Digital Marketing

Google has recently announced their new “admin” feature and Twitter is releasing brand pages for their websites. Google, Twitter and Facebook pages are typically not overseen by one individual, but by various individuals. This form of management proves suitable for social media companies, but it does impose serious security problems, especially when it comes to security breaches.  Legitimate social media marketers are in abundance on […]

One of the main challenges of a blog arises from the problem of keeping readers engaged.  The blogger may have all the components for the foundation of a blog: but without that special quality or quirk, the bounce rate may stay pitifully high. However, there are a number of strategies that bloggers can use, to positively influence their bounce rate. With content that promotes dialogue and […]

“Like us on Facebook” is probably a phrase that you have seen or heard countless times before. Chances are that you have “like” some of them before. Suffice to say, Facebook is fast becoming the most essential social media tool for businesses or brands to build a fan page, if it is not already one yet. Like it or not (pun not intended), Facebook is […]

Every blog should commit itself to create a sustainable edge or advantage in order to stay competitive in their chosen market. In the blogging industry, blogs in similar niches are inter-connected to each other which forms a “community” that only intends one purpose – to share relevant and useful information. This can be in the form of content, whether its videos, images or any types […]

One person can do only so much. No matter how much time and effort we put into our blogs, chances are we’ll need help somewhere down the road. Without that help, it might become difficult to grow and prosper in an increasingly competitive landscape. This means partnering with others. While a partnership necessarily involves relinquishing some level of control, it’s a worthy trade-off for most […]

Ultimately your online marketing campaigns revolve around your readers. You might make it to the top of a search engine results page (SERP), but it won’t mean anything if readers don’t find value in your content. Even loyal readers will begin to drop off if your content strategy is erratic and disorganized. Unfortunately, it can sometimes be difficult to know what your readers want to see on […]

The productivity of bloggers depend upon accessibility to the Internet. Bloggers’ connections to the Internet should be fast and operational 100 percent of the time. Bloggers can improve efficiency by optimizing the Internet connections. The blogs may be posted and edited faster when the Internet connection is fast. Imagine writing a great blog. The writing and editing process is complete and only the submission process […]

“Laid Back” – A phrase that seems like a nightmare to a blogger, is a truth that no one can prevent. As human beings, we have the tendency to slack. this does not imply that we are not capable of being excellent. It just shows that we have elements of both, each trying to win over the other (more or less like good and evil). […]

Blogging is a very popular activity; many folks that you know have a blog, and many of those folks will have more than one blog. Blogs are a great way to express yourself or share your knowledge and expertise, so it makes sense that you would want one too. As you get started, you probably have done a little bit of research on blogging. It […]

Since the dawn of email marketing, spam filters have had a myopic focus on protecting innocent victims from scummy marketing ploys. The battle win continue to be fought as long as there are those sending emails and those protecting us from those people. But you can be one of the “Good guys” just by changing the words you use. The problem with some of the […]