Email marketing is an essential tool when it comes to reaching new audiences and informing your subscribers about new products or services. It’s a secure way to generate a good return on investment (ROI) and gives immediate results (if done properly). Email marketing knows no boundaries. It continues to establish itself as a necessary tool for any […]
After a visitor comes to your blog and reads a post, where do they go next? In an ideal world, you want them to stay on your blog to read more. If they don’t know you have anything more to offer though they will leave and become another bounce rate statistic. There are ways to encourage visitors to […]
Self-promotion is one of the scariest aspects of popularizing your blog. They worry about how their readers, friends and competitors will think of them if they stand up and start touting their new blog. They are afraid of being labeled a spammer or even worse, a fraud. Don’t confuse self-promotion with self-adulation. Self-promotion is admirable while self-adulation […]
I’m in Akismet jail. I’m not sure when it started but I find myself unable to comment on any blogs that have it installed. Or at least, they’re dropping straight into the spam folder. I noticed this first a few weeks ago when I tried to leave a comment on one of David Risley’s posts at […]
When it comes to promoting your blog posts, there’s a myriad of roads you could travel down – sharing on social media, commenting on blogs, repurposing content, influencer outreach to name but a few. On and off, I’ve also been tinkering with sharing stuff on blogging communities too. Have you tried doing that before? I’m talking about sites like […]
Once upon a time it was relatively easy to throw up an optin form in your sidebar and get people to subscribe to your blog. If you offered an incentive to sign up, even better but the days of offering a generic ebook may be numbered. Pop ups can work but they put off some readers and whilst […]
I’m a fan of using WordPress plugins because they make my life easier. I sometimes end up with the situation though where I’ve overloaded my blog. Then, I have to take drastic action. More than likely there are WordPress code snippets I could use instead. That would remove the need for certain plugins. Still, messing around […]
My instinct has always been to go it alone. But… In the past I’ve done the whole blogging circle thing with commenting. I’ve joined various communities and invited people to join my tribe. Yet I always felt uncomfortable with all those things. They never seemed meaningful or engaging enough. I often read that you can’t succeed on your own as a […]
When it comes to deciding what your blog will look like, it’s good to have an idea in mind what it’s purpose will be. Is it going to be mainly images, videos or something more traditional like text? Depending on your intentions, getting the design of your blog wrong might make it harder to gain […]
When you consider that your About Me page is often one of the most visited pages on your blog, you’d be daft not to put some effort into getting it right. it’s an opportunity to get across exactly why someone should read your blog. But exactly how do you go about doing that? Before I updated my About […]
