6 Tips For Successfull Email Marketing Campaign.
Email marketing is an essential tool when it comes to reaching new audiences and informing your subscribers about new products or services.
It’s a secure way to generate a good return on investment (ROI) and gives immediate results (if done properly).
Email marketing knows no boundaries. It continues to establish itself as a necessary tool for any online marketer.
Can you be sure you’re getting the most out of your mailing list though?
Take a look at the following points and see if you’re using the right approach. You’ll discover the key things to focus on for a successful email marketing campaign.
1. ARE YOUR MESSAGES REACHING INBOXES?
Deliverability is the percentage of emails that actually reach their destination based on the total messages sent. It’s increasingly a shared responsibility between the ESP (email service provider) and you (the brand).
That’s why you need to choose a good autoresponder and work on your online reputation. It means respecting users with a clear policy on how you add contacts to your list and having a reasonable sending frequency.
It’s also important to have a simple unsubscribe process that allows people to leave your newsletter with just one click.
TIP
Always use an immediately identifiable name as the email sender (either your company, your website, or your name). It’s synonymous of transparency and gives the recipient greater confidence.
The importance of identifying the sender of an email therefore has a strategic value: the recognition of a brand may in fact be a determining factor for the opening of your emails.
2. DO YOU KNOW YOUR AUDIENCE?
Thinking of behavioral scenarios, put yourself in the place of your subscriber and imagine their every step in interacting with your brand (or your blog, or just you):
What would their expectations be and their needs at any particular moment? The key here is relevance: the right message to the right person at the right time.
TIP
This is a fantastic article on MOZ blog about how to get to know your audience, with a list of interesting and useful tools!
3. HAVE YOU EVER TESTED DIFFERENT SOLUTIONS FOR THE SAME EMAIL MARKETING CAMPAIGN?
Compare the main ingredients of the message (object, call-to-action, images, landing pages, etc.) by using A/B testing features to analyze, monitor and measure your email marketing campaign’s performance. You’d be surprised how the smallest of changes can yield big results and improve your ROI.
Create two versions of the same email marketing campaign by changing a single element from time to time.
The position or even the color of the elements could make a difference in the effectiveness of your communication.
You will discover how small changes can become significant and have a big impact in the effectiveness of your email marketing campaign.
4. HAVE YOU EVER WONDERED WHAT LIES BEYOND EMAIL OPENS AND CLICKS?
To calculate the ROI of a campaign, you have to find out what subscribers have done after opening your message and clicking on it.
You should measure the effectiveness of your messages, using analytics tools (often offered by your email marketing platform).
In this way, you can follow a subscriber’s path, from opening your emails to landing on your site (or any other target you may have). This will give you accurate information on conversions.
5. WHAT PLACE DOES EMAIL MARKETING HAVE IN YOUR COMMUNICATION STRATEGY?
For a successful integrated communication, set email marketing at the heart of your strategy.
Use multiple digital approaches, such as surveys, sms, microsites, contests and social media, to create different touch points with your audience and to retain them.
At the same time, you will increase your brand presence over the web, improving your visibility and involving a greater number of people.
Don’t underestimate the importance of looking at the latest trends and align your strategies with the market’s most innovative components.
6. DO YOU KNOW THE LATEST TRENDS IN THE MARKET?
Each email user receives lots of emails every day. So, you need to attract the attention of your subscribers.
You can use messages that are truly relevant to your audience, adding value to their experience through not only promotional communications, but also informative content.
HOW DO YOU EXPLOIT THE STRONG PRESENCE ON SOCIAL NETWORKS TO INTENSIFY DIALOGUE WITH USERS?
- By giving the opportunity to share and spread the content of your newsletter on the web.
- Turning on “share this” buttons and inviting your subscribers to become an ambassador for your brand through their word of mouth network.
HOW CAN YOU ENHANCE YOUR EMAIL MARKETING FOR MOBILE USERS?
- By optimizing your messages so that they are displayed correctly on mobile devices.
- Considering those who read emails in real time may be more sensitive to limited time offers.
CONCLUSION
Email marketing can be a powerful way not just to create your fan base (and build an alternative source of traffic for your website), but also as an opportunity to offer your products or services.
Just remember to think of your subscribers as real people, not just “numbers” to make money.
Please let me know what you think in the comments below, thanks!
I hope the points mentioned in this post will help you improve your next email marketing campaign.
