Category: Digital Marketing

Can you imagine adding a thousand or more subscribers to your email list in the next 90 days? I know I can. But is that really realistic? I’ve talked about the ideal placement for your opt in forms to get more subscribers and how to add them to your blog exactly where you want. I’ve also mentioned how you can combine your blog posts and email marketing for better results. […]

I’ve been deliberating over the past few weeks how I should take things forward on my blog. Recently a couple of things have happened which made me question everything I’ve been working towards. THE EU STRIKES AGAIN The first was the change to the VAT rules in the EU. I was planning to start offering WordPress setup, help with plugins and coding tweaks as a […]

It’s funny how certain situations can make or break you. My daughter’s not been sleeping well over the past few nights and I’m tired. I’m sure I could win the grumpiest dad in the world competition even. But it’s also given me some quiet time to think lying awake in the dark. An article I read by Don Purdum at Unveil the Web has been […]

Email marketing is an essential tool when it comes to reaching new audiences and informing your subscribers about new products or services. It’s a secure way to generate a good return on investment (ROI) and gives immediate results (if done properly). Email marketing knows no boundaries. It continues to establish itself as a necessary tool for any online marketer. Can you be sure you’re getting the most […]

After a visitor comes to your blog and reads a post, where do they go next? In an ideal world, you want them to stay on your blog to read more. If they don’t know you have anything more to offer though they will leave and become another bounce rate statistic. There are ways to encourage visitors to look around your blog. Whilst some blogs do this well, […]

Self-promotion is one of the scariest aspects of popularizing your blog. They worry about how their readers, friends and competitors will think of them if they stand up and start touting their new blog. They are afraid of being labeled a spammer or even worse, a fraud. Don’t confuse self-promotion with self-adulation. Self-promotion is admirable while self-adulation is pathetic. So many people with great ideas and a […]

I’m in Akismet jail. I’m not sure when it started but I find myself unable to comment on any blogs that have it installed. Or at least, they’re dropping straight into the spam folder. I noticed this first a few weeks ago when I tried to leave a comment on one of David Risley’s posts at the Blog Marketing Academy. After submitting my comment the screen […]

When it comes to promoting your blog posts, there’s a myriad of roads you could travel down – sharing on social media, commenting on blogs, repurposing content, influencer outreach to name but a few. On and off, I’ve also been tinkering with sharing stuff on blogging communities too. Have you tried doing that before? I’m talking about sites like Blog Engage, BizSugar and Blokube. I’m not convinced of their […]

Once upon a time it was relatively easy to throw up an optin form in your sidebar and get people to subscribe to your blog. If you offered an incentive to sign up, even better but the days of offering a generic ebook may be numbered. Pop ups can work but they put off some readers and whilst they convert well, the quality of the conversion isn’t always […]

I’m a fan of using WordPress plugins because they make my life easier. I sometimes end up with the situation though where I’ve overloaded my blog. Then, I have to take drastic action. More than likely there are WordPress code snippets I could use instead. That would remove the need for certain plugins. Still, messing around with my blog’s inner workings isn’t something I take for […]