Best Ways To Reduce A Bounce Rate.
Whenever I see my blog’s analytic reports on Google, first I will check for sessions and page views then immediately I check for the bounce rate, if the bounce rate is less than 75% I feel ok with that, if it is greater than 75% I will check full details about which acquisition/referral traffic is causing this bounce rate.
Every blogger primary concern is reducing the bounce rate in their blog; there are so many reasons which can increase our website’s bounce rate.
Before checking the reasons behind the bounce rate, we should know about
What is website’s bounce rate & why we should concern about it?
Visitors who enters our website and leave immediately without staying on our blog to read the article and not continuing to view other pages of our website is called bounce rate.
Have you ever heard the pogo-sticking problem in SEO?
If users find our blog’s keyword on search results and click through to our site and immediately clicks back button to find other results is called pogo-sticking.
Google considers this pogo-sticking as irrelevant information to the user and reduces our page ranking for that particular Keyword phrase.
It is very important to us to reduce the bounce rate for our blog to maintain our blog’s ranking in SEO.
7 BEST WAYS TO REDUCE BOUNCE RATE
PAGE LOAD TIME
Page load time is the most important thing we should concentrate on to reduce the bounce rate, as per the study, people will leave our website if it takes time more than 3 seconds to load entire page.
Page load time depends on various factors, our theme, images we used on our blog, our web hosting bandwidth, HTML coding, WordPress plugins we used on our blog and the Ads we placed on our website.
So to reduce the bounce rate, use premium WordPress themes like Genesis Framework, compress the images, limit the WordPress plugins usage, limit the ads.
Using the CDN(Content Delivery Network) services like CloudFlare can increase the page load time because it stores our blog’s dynamic content on their servers at different places to deliver the content to the user within the less time.
CLEAN DESIGN & USER INTERFACE
Clean design plays another important role to reduce the bounce rate, if we have intrusive pop-ups, more intrusive ads, complex site navigation structure, bright disturbing colors, not using web safe fonts all these factors can influence the bounce rate.
First we should avoid all these intrusive components from our blog; we can check professional blogger’s blogs to get an idea to design our blog.
When we check blogs like quicksprout or smartpassiveincome we didn’t find most of these intrusive components on their blog still they are making a good amount of money from their blogs.
So try to keep the clean design and easily navigation user-friendly interface for your blog.
If we want to keep our reader more time on our blog then we have to use internal linking on our every article, try to add sufficient links on every article which are relevant to the topic.
Adding popular articles to the sidebar, related articles at the end of the article, recent articles to the sidebar can decrease the bounce rate.
Internal linking not only helps us reduce the bounce rate, it also helps to improve search engines rankings.
We all know the importance of the quality of the content on our blog, when we are choosing the title and Meta description for our article we have to be very cautious, most of the visitors visits our blog because of our compelling title we used for our article.
Finally when he lands on our blog because of the compelling title, and if he didn’t find quality content according to our title then he may lost trust on our brand and leaves the blog without going to other pages of our blog.
ZERO BOUNCE PLUGIN FOR WORDPRESS
Zero Bounce is a premium plugin for WordPress, this plugin redirects the users to specific URL as per our choice when the user clicks the back button in our blog.
Professional blogger Mr. Harsh Agarwal has given a complete review about this Zero bounce plugin, check out the video about how this plugin works.
If you are desperate to reduce the bounce rate and want to redirect your pogo-sticking users to your landing page then is the best plugin to use.
Quality content needs relevant images, screenshots, videos, data, graphs, case studies and infographics to support our content, we have to collect all the possible data for our article and we should incorporate this information into our article in an attractive manner.
If we check Mr. Brian Dean’s Backlinko website then we can fairly get an idea about how to use this information to support our content, most of his articles are case studies and he always tries to support his content with properly documented data.
Copywriting skills are needed to present our data in an appealing manner to attract visitor to stay for a long period on our blog, so try to learn copywriting skills.
MEET USER EXPECTATIONS
Readers come to our blog to know something which they don’t know and they expect something new every time whenever they visit our blog, choosing and meeting user expectations is compulsory to reduce the bounce rate for our blog.
Once we able to meet the user expectations then he will visit our blog more times and becomes our loyal reader forever, whoever meets the users expectations they will become popular and authoritative person in their blogging niche.
Conclusion: These are 7 best ways to reduce bounce rate for our blog, if you want to add some extra points which helped you to reduce the bounce rate of your blog, then please kindly add your experiences in the comments which can help readers to understand better about this topic.