Best Ways To Increase Facebook Organic Reach.
Facebook is one of the best sources to get traffic to our blog, but getting traffic from Facebook needs some knowledge and tactics to follow to get the maximum benefit.
Facebook introduced an EdgeRank algorithm to determine which posts to show their users based on their interest, relevancy, post type, and their previous interaction with those types of posts.
Now bloggers everywhere is concerned about their Facebook page organic reach, so many people had invested their money, time and effort to increase their fans base, but people are not getting results as they expected from Facebook pages, and everybody is thinking Facebook has become more commercial.
Recently “Copyblogger” a well-known website deleted its Facebook account by writing an article saying Bye Facebook
I am a great fan of Mr. Neil Patel and he is my mentor in blogging career, and I am following his nutrition blog 100,000$ challenge to learn and follow his footsteps to make my blog successful.
Recently Neil Patel shared May month update about the nutrition blog when I checked that update, I was amazed to see Facebook referral traffic to that blog, and it received 9563 visitors from the Facebook itself.
At present his nutritious living page has got 100k fans and he shared information about how he grown his fans in those updates.
After seeing this evident proof, we can’t ignore and agree that Facebook organic reach is dead.
Now I am going to share some steps to take care of if we want to increase our organic reach, but these are suggestions only and don’t guarantee 100% results.
WAYS TO INCREASE FACEBOOK ORGANIC REACH
ANALYZE FACEBOOK INSIGHTS
To know exactly how and when our fans are staying online, how many users are engaging with our posts, nonpeak times to post our articles, demographic information, and organic post reach statistics? All these information is available through Facebook insights.
If we analyze our insights then we can get an idea to know the behavior of our fans so that we can post according to their interests and time, its great information to analyze the fans behavior.
PROMOTE OTHER PEOPLE’S QUALITY CONTENT
EdgeRank algorithm prefers engagement on each and every post, if we have a huge amount of posts which doesn’t have any engagement then slowly our organic reach will come down.
So we have to be cautious about our each post, it’s better to post some proven quality content related to our niche in our Facebook page to increase the engagement.
Buzzsumo will give us best-performing posts information in Facebook, if we promote that content in our page then surely some engagement will happen, and it will increase our reach to the more targeted audience.
If you check Mr. Neil Patel’s Nutritious Living page, you will find a lot of other people’s quality content in their page to continue engagement with their fans, it is the best strategy to follow.
USE BOOST POST TO FANS
If we have more than 10k fans then using Facebook’s paid boost post option once in a while is best way to reach more fans, when we do this type of campaign, people will easily engage with our posts and it will increase organic reach further some period even if we stopped promoting our post’s through boost post.
So it is mandatory to use Facebook Ads to increase organic reach, long back I did a campaign with Facebook boost post, surprisingly engagement response was very huge and I think this type of engagement will help to reach more organic reach.
CONDUCT POLLS, CONTESTS, GIVEAWAYS
Now we know the importance of engagement in Facebook organic reach, so we should always try to bring some kind of engagement through our posts, people will love to engage if we conduct polls contests and giveaways to our fans.
At present I never did this type activity on my page, because I have very small number of fans for my page, there are so many articles available online to guide us on how to conduct polls, contests and giveaways, if we follow and conduct these activities on our page then surely it will help us reach more our fans.
USE COMPELLING IMAGES
Images play a vital role to force people engage with our posts, we have to concentrate more on images to get desired results from social media, particularly from Facebook.
If we check Mr. Neil Patel’s Nutritious living page, we can understand that how he has taken most importance to images, he has recently written one article about how to make custom images for your blog without hiring a designer in this article he mentioned all his cool tips to follow
If we follow his steps in making images for our blog, then our images look like professional images and these images will help us to get more engagement in Facebook.
POST AT NONPEAK TIMES
As per the study conducted by PR Journal on various pages, posting at non-peak times on Facebook page will increase the organic reach, 11 PM to morning 6 AM is the non-peak time for Facebook in most of the countries.
If we analyze our insights we can exactly come to know the non-peak timing our fans, if we schedule our post in that time then reaching more fans is possible as per the study, even Neil Patel’s infographic about Facebook organic reach suggested to post in that time.
EXPERIMENT & TEST
Above all the suggestions are made upon by some expert’s opinions, but these suggestions will not guarantee any results, so we have to experiment and test all these suggestions to find out which type of tips are working with our present fans.
From last one month, I am experimenting with Facebook, and slowly increasing my fans through Facebook ads, once I reach 1000 fans I can experiment with these tips and write another article about Facebook organic reach.
Conclusion: These some of the best ways to increase our Facebook organic reach, and I request you kindly share your thoughts and opinions about your experience about this topic which can add value to this article.
