21 February 2021

Digital marketing tools 2021

By DICC Institute

Setting up a business nowadays has not been so easier when we look at the past years. There are so many tools present through which the newcomers can start up their business, give it a new look from anywhere and at any time they want. This is one of the reasons why the concept of a startup is becoming more and more popular in the present market. If you have a different idea, a little bit of investment and the proper knowledge to use the existing technology than this time is perfect for you to start with something up. The only problem that you are going to face is to choose the most suitable digital marketing tool by keeping the idea of your business in mind. There are so many methods and each time new things keep on adding from time to time. So, to help you out in deciding among the whole bunch of options. In this article, we are going to discuss some popular tools currently used by famous business owners across the globe.

Also Read: Artificial Intelligence: Boon or Bane for Digital Marketing and Digital Marketing: Opportunities and Challenges

List of best Digital Marketing Tools for 2021

Firstly, we will look at the 2 popular email marketing tools:

 1. HubSpot:

Many of you have already heard of this popular platform. They are very popular when we talk about marketing blogs. The email marketing software on this platform is also very smooth to be used. People mainly use this for email marketing but according to a lot of professionals out there, this software is much more than that. This can be used from the initial job of setting up a website, writing some interesting blogs, then generating excellent leads for managing the social media platforms to organize some good sales. There are many features with is worth using by marketers. Email automation and the lead generating forms are among such features that have impressed the users.

2. MailChimp:

The other platform that we will talk about is MailChimp. According to a lot of people, the features offered by HubStop is limited as compared to MailChimp. To get the best as well as professional look ahead this is the choice most people make in the market of digital marketing. The cost is about $800 per month for a platform like HubSpot. This is a high price for most of the business who is still at the initial stage of their business. So, if you are someone who is been looking for an alternative including all the features then MailChimp is the one for you. Some exceptional features that are worth mentioning are landing pages, shoppable landing pages, various survey forms, popup forms, ad retargeting, segmentation and much more than that.

Also Read: Digital Market Trends and Innovations for 2021 and How To Do Digital Marketing For My Business

List of Best Lead Generation Tools in Digital Marketing


This software is considered one of the most popular lead generation. This lets the user creates a lot of opt-in forms that can be used in websites as well as apps. This comprises website maps, popups, content upgrades and even slide form. This can be used to create smart bars and add also used to create share buttons in the blogs.

This can be easily installed on any website you want. All you need is to write up a simple code. This even has a plugin for WordPress as well as Spotify. It has various other email automation tools.  

2. RightMessage:

This is also of the most popular platform when we talk about the idea of taking the concept of lead generation to the whole new level. As in this platform, the personalized forms can be made for any type you want. According to many professionals out, they’re this is something new in the market which has achieved to gain a lot of popularity in such a small of time. Even if are an occasion user or the regular one this platform will be offering you the right offers and features all the time. It even has a different corner for user’s choice and interest from which you can choose from. The platform is even known as a lead magnet. If you someone who wants to bring a new change to your old platform than this is the one for you. 

Also Read: Why Choose Digital Marketing Courses For a Rewarding Career and Digital Marketing Course in Delhi

List of content marketing tools in Digital Marketing


The task of optimizing every piece of write up for SEO takes a lot of time as well as effort. There is even the requirement to audit the site and then came up with keywords required for the content calendar. Also, the content created should come up with both primary and secondary keywords. The content should even be updated every few months in a year to attract more people toward it. All these things will take a lot of time if done through different platforms. To reduce this problem the shot cut via clear scope will be quite beneficial. All the above-mentioned task can be done under a single roof.   


Apart from all the tools mentioned above, I would like to list a few more down:

Email marketing tools:

  1. SendFox
  2. Omnisend

Lead generation tools:

  1. KingSumo
  2. Leadpages

Content marketing tools:


Social media marketing tools:

  1. Buffer
  2. Hootsuite
  3. Later

Video creation tools:

  1. Animoto
  2. InVideo

Design tools:

  1. Canva
  2. Crello
  3. RelatThat

Advertising tools:

  1. Adbeat
  2. Vidyou

Kindly use it in case of needs. I hope the article was useful to all my users.

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