There has been lots of talk about how a user’s Twitter page is ranked very similarly to a website PageRank in Google’s algorithm. The more authority you have on Twitter, the higher value Google gives to your links and ultimately your site. The content your share on Twitter, even though majority of the links are “nofollow” likely play a significant role in search indexing. Optimizing your content for Twitter isn’t difficult, all it takes is learning about practices that work, and repeating.

Twitter SEO for Dummies

Catchy Headers

• 

Catchy headers that illustrate value will stand out in the Twitter sea. Make sure your article header puts a unique spin on something, or inspires curiosity. Spend a bit of time on your title to make sure that it will provide SEO value, and will grab a user’s attention. For example, don’t simply say “Twitter Basics”, be specific, “ 5 Tips to Optimize Your Twitter Content For SEO.” According to Clickz, “Consider scanning Twitter’s Trending Topics and Promoted Trends periodically to identify any matches for stories you have in production. The most effective results will probably be multiple word phrases, which will drive lower volume and thus push your tweets below the fold at a slower rate. Once identified, headlines can be written to accommodate exact phrase-matches for those topics and ads.”

Great Content

• 

No surprise here. The better your content is, the more people will share your ideas. Try to put a unique spin on an old topic, or bring up a question on a popular topic. Don’t simply re-purpose articles just to get articles on the web. Your Twitter followers will begin to notice the quality of your content, and will unfollow or not click on your links. One the biggest SEO benefits to Twitter is the traffic driven, don’t cut that lifeline by creating crappy content.

Eye Catching Picture

• 

The first picture a person sees when landing on your content is worth much than a thousand words. A picture plays a big part in whether a person will stay or leave your site. Try pictures that capture the emotional tone of your content. Whether it is directly connected to your content or not emotional pictures work well to keep your readers on their toes.

URL Shorteners

• 

For SEO purposes make sure that the links you are sharing are being redirected to your site with a 301 redirect. Services like bit.ly and goo.gl are great URL shortening services because they pass keyword link juice to your site every time something is shared.

Keywords

• 

Keyword stuffing is a thing of the past. Heck, even exact match keywords may be soon out. Make sure that within your content you are linking to relevant ideas and pages to give readers more insight. When you are sharing on Twitter, put your keywords as hash tags and try to put keywords in the title of your article.

Optimizing your Twitter content isn’t a grueling process; it is about understanding what works and what doesn’t. Impacting search results with content sharing on Twitter is easier than ever and your site shouldn’t ignore optimizing content for Twitter.